In its most recent earnings results, Blue Apron saw its net revenue increase slightly year over year to $124 million in its second quarter while recording a net loss of $23.1 million, up from the $18.6 million the company posted a year ago. Separately, Blue Apron has started selling digital gift cards for its meal kits through Costco’s website, according to an emailed announcement. The gift card rollout is happening ahead of the holiday season for shoppers seeking gifting options.īlue Apron’s efforts to diversify its distribution channels and gain more eyeballs with online consumers come at a time when the company is trying to improve its profitability and financial position. Sunbasket, for example, started selling on Instacart last fall and, when Takeout Kits was operating, it made its meal kits available on in 2017.īlue Apron noted that it has partnered with Amazon previously on making its recipe instructions available through Amazon’s voice assistant, Alexa. Other direct-to-consumer, subscription-based meal kit companies have also turned to offering their goods for non-members on third-party marketplaces. “We hope this offering will inspire those new to cooking and save time for seasoned cooks looking for quick, convenient options,” Song said in the announcement.

Amazon customers will also be able to buy Blue Apron’s limited-time, special occasion boxes, such as holiday options, the announcement noted.įor Amazon, selling Blue Apron’s meal kits expands the meal solution options on its site, said Janie Song, Amazon’s director of grocery and health & personal care. The selection on Amazon includes Blue Apron’s Ready to Cook options, Family Favorites recipes and quick Heat & Eat meals. The debut on Amazon follows Blue Apron bringing its meal kits to a few months ago and builds on previous collaborations with Amazon.

Blue apron website